The PRCA and WPRA are two organizations that have been a alrge part of my life for as long as I can remember. I got to thinking how their media presence differs and ow it is the same, so I took a deeper look into both! Below you will find our the results of my “research” and I hope you enjoy it as much as I do π
To begin I starte at the most logical place in my mind which is Facebook. Both the PRCA and WPRA have pages and from the looks of it they are both not only putting up old rodeo footage, but they are also doing interviews with Pro Rodeo athletes about how they are handling not rodeoing due to Covid-19.
PRCA (Professional Rodeo Cowboys Association)
I really liked looking through their Facebook page. There was a lot of fun material to look at and read through, such as point of view articles, such as what it’s like to be a stock contractor which was told in their point of view by a fellow contractor.
There are also other interviews with competitors and how they are handling the virus outbreak. For example, here is a post about an interview with bareback rider Wyatt Bloom which asks how he is occupying his time at home during this unforeseen down time all rodeo competitors have gotten.
After looking at their Facebook page I headed over to Instagram and it was essentially the same content as they had posted on Facebook. Something that they are doing on their Instragram that I thought was cool was their 40 days of the NFR where each day they post and outstanding highlight from previous World Championships.
Then moving on to their Twitter account it was essentially the exact same content across all of their social media platforms as you can see below.
Looking at all of their social media platforms it was clear to see that they always promoted their contestants as well as the western way of life and rodeo. I was a bit disappointed that the content was the exact same, not to mention I wish the posts were a bit more interactive with the viewers, rather than just posts of content all of the time. That beign said though I can understand why they might do this, so that they can keep all of their content and information consistent across media platforms.
WPRA (Womens Professional Rodeo Association)
Like the PRCA the WPRA is presne ton multiple forms of social media. Looking through their Facebook page, it is easy to see that like the PRCA they are devoted to their members. I actually like their Facebook page a lot more (even though I am a woman I promise I am not biased haha). They seemed to be more focused on show casiing their members and contestant in every day light especially at this time. Compared to the PRCA site, they are much more interactive and have a variety of content which is really nice. They are not only focused on current members either, but also the new up and comers , which is somethign that I did not see on the PRCA page.
However, the WPRA’s media presence isn’t perfect, and unlike their Facebook page, their Instagram account is extremely lacking in multiple areas For example their last post was over seven weeks ago as you can see below.
Now on to their Twitter Account. I actually liked it almost as much as I liked their Facebook page, even though I know very little about Twitter and I rarely use it. They ahd a lot of user interaction and people tagging them in posts which was really cool to see. One post that stuck out to me was someone had sent them a phot of some robin eggs in a nest at the St. Paul Rodeo Stadium. It brough a smile to my face and I am sure that it did the same for others.
All in all both Associations had things that I could appreciate in terms of their media presence and how they used social media for what they need. On the same hand they both had things that I would like to fix. That being said I can understand hwy some things are the way they are, however I would be interested to see if there could be a better way to do it all.
Life is a Crazy Ride 